Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Aqua products make a range of luggage, fish care products and bivvies. They make a range of lightweight roving variants to more heavy duty items.

Working with Lancaster University, The Fly Reel Co. have made a high performance reel through the use of cutting edge materials and computer controlled machine (CNC) engineering.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Hardy & Greys formed in 2004 following the merger of House of Hardy and Greys. Both companies had a long history and to this day still produce quality products from the best materials available.