Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Dinsmores are a well established company that have built a strong team dedicated to the design, development and manufacture of innovative products.

Free Spirit pride themselves on making the best product they can, preferring to sell products that last many years. They also offer a custom rod building service.

Hardy & Greys formed in 2004 following the merger of House of Hardy and Greys. Both companies had a long history and to this day still produce quality products from the best materials available.

Trakker are committed to making products that are both practical and stylish. They only use high quality materials and focus on ergonomic features.