Joules is a premium lifestyle brand, designing clothes for all the family from their base in Market Harborough. Family, fun and the British countryside play a large role in the brand's ethos and this also plays into their designs, as animal and countryside themed prints are common in their collections.
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Bought the Supersoft Apple shoes as a present and they live up to their name . Really soft leather . Easy to put on Velcro fastening and VERY cute