Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Hardy & Greys formed in 2004 following the merger of House of Hardy and Greys. Both companies had a long history and to this day still produce quality products from the best materials available.

MAP aspire to make unique products through their original designs and rigorous prototyping in the hopes of helping customers catch more fish.

Matrix products are designed to help beginners through to professionals catch more fish. Their innovative designs offer new answers to old questions.