Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Initially specialising in terminal tackle, ESP's range has branched out to include rods, luggage and more. All products are original designs by their in-house CAD engineers.

MAP aspire to make unique products through their original designs and rigorous prototyping in the hopes of helping customers catch more fish.

Middy Tackle has been a family run business since 1968. They are a forward thinking company with a vast range of coarse fishing products.