Launched in 1937, No7 brings Nottingham-designed premium skincare, nailcare and cosmetics products to Boots stores around the UK at an affordable price. They are best known for their 'age-defying' serums and shade matching services.

Makeup Academy offers affordable, on trend beauty for cruelty free makeup lovers on a budget. Their products are designed and developed in the UK, available exclusively in Superdrug.

Started in the early 80's, Barry M creates colourful, cruelty free, affordable cosmetics. Barry M has a factory in the UK and designs their products here, with customer favourites including their hi shine and crackle effect nail polishes.

Brushworks creates affordable yet high quality beauty tools and accessories, which are cruelty free and vegan. Brushworks products are designed in the UK and PETA accredited.

Eldora provides beauty lovers with hand-made, cruelty free, vegan false lashes. The small team of beauty innovators is based in Manchester, where they design all of their products.