Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

All Drennan products are made to three simple requirements; good value for money, easy to use and, finally, help you to catch more fish.

Fox International currently sell in excess of 3,000 products, built around their long heritage of innovative, high performance products.

MAP aspire to make unique products through their original designs and rigorous prototyping in the hopes of helping customers catch more fish.