J by Jasper Conran is an exclusive partnership of fashion icon Jasper Conran with Debenhams. The extensive men's, women's and childrenswear collections are designed in the UK and allow customers to dress to impress without designer price tags.

Established in Devon, Jack Wills celebrates youth, British heritage and classic style. Jack Wills is known for its blue and pink candy-style branding. Both the mens and womenswear ranges offer select British-made products and styles with British made tweeds, wools and cloth.

Jacques Vert design high-quality and stylish pieces in their London studio for confident and sophisticated women. Their range focuses on smart-casual and occasionwear, catering especially for Mothers of the Bride.

Joules is a premium lifestyle brand, designing clothes for all the family from their base in Market Harborough. Family, fun and the British countryside play a large role in the brand's ethos and this also plays into their designs, as animal and countryside themed prints are common in their collections.

Paper London is strong modern femininity captured through bold bright and colourful collections of knitwear, outerwear, dresses and separates. They take pride in Britain with each garment being produced by hand in London.