J by Jasper Conran is an exclusive partnership of fashion icon Jasper Conran with Debenhams. The extensive men's, women's and childrenswear collections are designed in the UK and allow customers to dress to impress without designer price tags.

Established in Devon, Jack Wills celebrates youth, British heritage and classic style. Jack Wills is known for its blue and pink candy-style branding. Both the mens and womenswear ranges offer select British-made products and styles with British made tweeds, wools and cloth.

Joules is a premium lifestyle brand, designing clothes for all the family from their base in Market Harborough. Family, fun and the British countryside play a large role in the brand's ethos and this also plays into their designs, as animal and countryside themed prints are common in their collections.

Next design their women's, men's and children's fashion from their headquarters in Enderby, Leicestershire. With their ranges including clothing, footwear, jewellery and accessories, Next have got something for everyone.

Paper London is strong modern femininity captured through bold bright and colourful collections of knitwear, outerwear, dresses and separates. They take pride in Britain with each garment being produced by hand in London.