J by Jasper Conran is an exclusive partnership of fashion icon Jasper Conran with Debenhams. The extensive men's, women's and childrenswear collections are designed in the UK and allow customers to dress to impress without designer price tags.

Jacques Vert design high-quality and stylish pieces in their London studio for confident and sophisticated women. Their range focuses on smart-casual and occasionwear, catering especially for Mothers of the Bride.

Jaeger offers affordable fashion for men and women, bringing 130 years of expertise to blend contemporary clothing, strong patterns and luxurious materials with classic style.

Joules is a premium lifestyle brand, designing clothes for all the family from their base in Market Harborough. Family, fun and the British countryside play a large role in the brand's ethos and this also plays into their designs, as animal and countryside themed prints are common in their collections.

Paper London is strong modern femininity captured through bold bright and colourful collections of knitwear, outerwear, dresses and separates. They take pride in Britain with each garment being produced by hand in London.