Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Initially specialising in terminal tackle, ESP's range has branched out to include rods, luggage and more. All products are original designs by their in-house CAD engineers.

Fox International currently sell in excess of 3,000 products, built around their long heritage of innovative, high performance products.

Hardy & Greys formed in 2004 following the merger of House of Hardy and Greys. Both companies had a long history and to this day still produce quality products from the best materials available.