Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Dinsmores are a well established company that have built a strong team dedicated to the design, development and manufacture of innovative products.

Hardy & Greys formed in 2004 following the merger of House of Hardy and Greys. Both companies had a long history and to this day still produce quality products from the best materials available.

Working alongside British universities, Harrison Rods design and make high quality carbon fibre rods. They also offer a custom building service.

Matrix products are designed to help beginners through to professionals catch more fish. Their innovative designs offer new answers to old questions.