Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Initially specialising in terminal tackle, ESP's range has branched out to include rods, luggage and more. All products are original designs by their in-house CAD engineers.

Free Spirit pride themselves on making the best product they can, preferring to sell products that last many years. They also offer a custom rod building service.

Working alongside British universities, Harrison Rods design and make high quality carbon fibre rods. They also offer a custom building service.

Matrix products are designed to help beginners through to professionals catch more fish. Their innovative designs offer new answers to old questions.