Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Founded in 1993, Cygnet Tackle make sleek but durable rod supports from high grade, high performance metals.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Dinsmores are a well established company that have built a strong team dedicated to the design, development and manufacture of innovative products.

Fox International currently sell in excess of 3,000 products, built around their long heritage of innovative, high performance products.