Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Aqua products make a range of luggage, fish care products and bivvies. They make a range of lightweight roving variants to more heavy duty items.

Originally selling PVC waders, Snowbee have expanded their range to include a full selection of fly fishing and some sea fishing products.

Avid Carp pride themselves on making reliable products enabling anglers to focus on catching more fish and not worrying about gear.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.