Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Initially making fly lines, the range has since expanded to include fly rods, reels, accessories and lines.

Originally selling PVC waders, Snowbee have expanded their range to include a full selection of fly fishing and some sea fishing products.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Hardy & Greys formed in 2004 following the merger of House of Hardy and Greys. Both companies had a long history and to this day still produce quality products from the best materials available.