Founded in 1952, Fred Perry's laurel wreath and polo shirt are instantly recognisable and the UK-based design team ensure that the brand's original style endures to this day. Whilst Fred Perry focuses on menswear, smaller womens and childrenswear ranges are avaliable.

J by Jasper Conran is an exclusive partnership of fashion icon Jasper Conran with Debenhams. The extensive men's, women's and childrenswear collections are designed in the UK and allow customers to dress to impress without designer price tags.

Jaeger offers affordable fashion for men and women, bringing 130 years of expertise to blend contemporary clothing, strong patterns and luxurious materials with classic style.

Paper London is strong modern femininity captured through bold bright and colourful collections of knitwear, outerwear, dresses and separates. They take pride in Britain with each garment being produced by hand in London.

Rupert & Buckley are a traditional, university-inspired British Outfitters. They design their products in Devon and use the finest British fabrics to create luxury clothing and accessories.