Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Originally selling PVC waders, Snowbee have expanded their range to include a full selection of fly fishing and some sea fishing products.

Avid Carp pride themselves on making reliable products enabling anglers to focus on catching more fish and not worrying about gear.

All Drennan products are made to three simple requirements; good value for money, easy to use and, finally, help you to catch more fish.

Initially specialising in terminal tackle, ESP's range has branched out to include rods, luggage and more. All products are original designs by their in-house CAD engineers.