Born out of a distaste for regularity, Ben Sherman's menswear collections are associated with mod culture and style. British tweed is incorporated into Ben Sherman's suit collection.

J by Jasper Conran is an exclusive partnership of fashion icon Jasper Conran with Debenhams. The extensive men's, women's and childrenswear collections are designed in the UK and allow customers to dress to impress without designer price tags.

Joules is a premium lifestyle brand, designing clothes for all the family from their base in Market Harborough. Family, fun and the British countryside play a large role in the brand's ethos and this also plays into their designs, as animal and countryside themed prints are common in their collections.

Lyle & Scott is a men's Scottish knitwear brand, designing clothing to enhance lifestyle rather than to follow trends. Their range includes technical golf clothing, versatile activewear, and timeless menswear styles.

Vivienne Westwood creates its innovative and unforgettable designs in the UK, often with a political message. Vivienne Westwood produces unisex, men's and women's clothes and accessories that appeal to a wide audience.