Advanta is the range of products from tackle retailers Angling Direct. The ever growing range provides great value across carp, coarse, match, predator and saltwater fishing.

Avid Carp pride themselves on making reliable products enabling anglers to focus on catching more fish and not worrying about gear.

Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Gardner Tackle is a family run business of dedicated anglers. They have been making ground breaking, high quality fishing tackle for over 35 years.

Trakker are committed to making products that are both practical and stylish. They only use high quality materials and focus on ergonomic features.