British designed and developed cosmetics and skincare, with an extensive range of affordable, 100% cruelty free and mostly vegan products to suit both the novice beauty lover and the pro makeup artist.

Inspired by the fast-paced Capital City, Rimmel London is committed to experimenting with colour, encouraging self expression through make-up. Some of their production is based in Ashford, Kent.

Inventors of the bath bomb, Lush hand makes cosmetics, haircare, fragrance, bath & body products in 'kitchens' local to where they are sold, with fresh, natural ingredients. Lush campaigns against animal testing and are working to eradicate the need for packaging.

Makeup Academy offers affordable, on trend beauty for cruelty free makeup lovers on a budget. Their products are designed and developed in the UK, available exclusively in Superdrug.

Stargazer has been bringing cruelty free colour to the beauty industry since 1978, and although they have expanded their range greatly they are still based in Croydon, selling makeup, nail polish and hair products. Their products are made in Cambridge.