British designed and developed cosmetics and skincare, with an extensive range of affordable, 100% cruelty free and mostly vegan products to suit both the novice beauty lover and the pro makeup artist.

Inspired by the fast-paced Capital City, Rimmel London is committed to experimenting with colour, encouraging self expression through make-up. Some of their production is based in Ashford, Kent.

Soap & Glory's bath, body, fragrance and cosmetics ranges are affordable and many products are created in Boots' dedicated product development facilities in Nottingham. Cult favourites include their plumping gloss and brow pencil.

Max Factor is known for its creation of many popular cosmetic products used today. Creators of the first commercially available foundation, Max Factor develops and manufactures some of their products in the UK, including their mascaras and powder products.

Makeup Academy offers affordable, on trend beauty for cruelty free makeup lovers on a budget. Their products are designed and developed in the UK, available exclusively in Superdrug.