Blacks lives for the outdoors and encourages its customers to do the same, offering a wide range of clothing and equipment for men, women and children to make the great outdoors accessible.

Founded in 1952, Fred Perry's laurel wreath and polo shirt are instantly recognisable and the UK-based design team ensure that the brand's original style endures to this day. Whilst Fred Perry focuses on menswear, smaller womens and childrenswear ranges are avaliable.

J by Jasper Conran is an exclusive partnership of fashion icon Jasper Conran with Debenhams. The extensive men's, women's and childrenswear collections are designed in the UK and allow customers to dress to impress without designer price tags.

Established in Devon, Jack Wills celebrates youth, British heritage and classic style. Jack Wills is known for its blue and pink candy-style branding. Both the mens and womenswear ranges offer select British-made products and styles with British made tweeds, wools and cloth.

Joules is a premium lifestyle brand, designing clothes for all the family from their base in Market Harborough. Family, fun and the British countryside play a large role in the brand's ethos and this also plays into their designs, as animal and countryside themed prints are common in their collections.