Daiwa made their first reel in 1955, since then they have been aiming to build the most technically advanced fishing equipment on the market.

Dinsmores are a well established company that have built a strong team dedicated to the design, development and manufacture of innovative products.

Initially specialising in terminal tackle, ESP's range has branched out to include rods, luggage and more. All products are original designs by their in-house CAD engineers.

Fox International currently sell in excess of 3,000 products, built around their long heritage of innovative, high performance products.

Free Spirit pride themselves on making the best product they can, preferring to sell products that last many years. They also offer a custom rod building service.